Back…It never left. I have read about eight blog posts and articles today on how the title tag is becoming really important again and that website owners should start including their keywords in their page titles again. I think it’s been good practice to optimize your title since I used Metacrawler to search the web. I mean really, what SEO would be able to tell their client that page titles are not important and keep a straight face.

Page titles are the most important element of onsite optimization and should be a focal point for every website owner that intends on creating traffic through search. I guess I’m just surprised, more than anything to see, that that many SEO’s are talking about how all the sudden the title is important again. To demonstrate in a clear way, I will give an example of a title used in offline guerrilla marketing…see the picture below.

Here’s a title, in a sense, from an offline service company that installs vinyl fencing in Utah. It’s their name and it says Vinyl Fencing on it; good keyword placement. It’s at the top of the fence and doesn’t include more than about 10 words. And, it’s clearly out there for all to see. I guess my point is, if you can make good use of a “title” when installing a vinyl fence offline, you might want to make sure you actually make use of an optimized title on each page of your site.